Orelia London
Boosting D.Louise sales
Shopify Plus | Jewelry | Custom Theme
About D.Louise
Founded in 2021, D.Louise is a distinguished jewelry brand known for its timeless, lifeproof creations backed by a lifetime guarantee. Each piece is thoughtfully designed to combine elegance with durability, ensuring it can be cherished for a lifetime.
D.Louise stands apart by prioritizing quality, innovation, and customer satisfaction, offering exquisite jewelry that fits seamlessly into everyday life. With a commitment to creating meaningful connections through their designs, D.Louise continues to redefine modern jewelry, making it both accessible and unforgettable.
What we did
Platforming to Shopify
Created a custom Shopify that can could handle OTP logins, custom logic for multi-tiered discounts, and complex feeds for each logged in customer.
Multi-Market Localization
Implemented multilingual infrastructure via Shopify
Reusable Component System
Built a library of modula components, allowing rapid content creation and flexible page layouts.
Seamless Shopify Integration
Synced products, inventory, and orders in real-time between Shopify and the frontend.
Subscription & Loyalty Systems
Integrated recurring order logic and tailored loyalty experiences to boost retention and lifetime value.
Performance & Growth Ready
Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.
Crafting a Unique Identity
D.Louise faced challenges using a standard Shopify theme, which limited their ability to showcase their unique identity and jewelry's exceptional quality. This led to a lower conversion rate and the need for optimization.
To address this, we developed a custom Shopify theme tailored to their brand and conducted 25 A/B tests to refine the user experience. Key areas like the product listing page (PLP) and cart saw significant improvements, with 90-100% of users favoring the new design. These data-driven enhancements boosted site performance and highlighted D.Louise's distinct brand identity
Our tailored solutions delivered exceptional outcomes for D.Louise, exceeding expectations and driving remarkable improvements across key performance metrics:
- Total Sales: Increased by 24%, showcasing the effectiveness of the custom theme and UX/UI changes in boosting customer engagement and conversions.
- Average Order Value: Grew by 17%, reflecting successful upselling strategies and heightened interest in D.Louise's offerings.
- Add to Carts: Rose by 9%, indicating a more seamless and engaging shopping experience that encouraged user actions.
- SEO Impact: A 33% surge in sales from search highlighted improved visibility and a significant boost in organic traffic.
- Customer Retention: Returning conversion rates jumped by 24%, underscoring stronger loyalty and satisfaction among customers.
In summary, our partnership with D.Louise transformed their online presence, combining data-driven strategies with custom solutions to achieve outstanding results and elevate their business performance.
