Boosting D.Louise sales

Shopify Plus | Jewelry | Custom Theme

About D.Louise

Founded in 2021, D.Louise is a distinguished jewelry brand known for its timeless, lifeproof creations backed by a lifetime guarantee. Each piece is thoughtfully designed to combine elegance with durability, ensuring it can be cherished for a lifetime.

D.Louise stands apart by prioritizing quality, innovation, and customer satisfaction, offering exquisite jewelry that fits seamlessly into everyday life. With a commitment to creating meaningful connections through their designs, D.Louise continues to redefine modern jewelry, making it both accessible and unforgettable.

What we did

Total Sales Growth

Increased by 24%, showcasing the effectiveness of the custom theme and UX/UI changes in boosting conversions.

Average Order Value

Grew by 17%, reflecting successful upselling strategies and heightened interest in the brand's offerings.

Add to Cart Rate

Rose by 9%, indicating a more seamless and engaging shopping experience that encouraged user actions.

Organic Search Revenue

A 33% surge in sales from search, highlighting improved visibility and a significant boost in organic traffic.

Customer Retention

Returning conversion rates jumped by 24%, underscoring stronger loyalty and satisfaction among customers.

Performance & Growth Ready

Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.

Crafting a Unique Identity

D.Louise faced challenges using a standard Shopify theme, which limited their ability to showcase their unique identity and jewelry's exceptional quality. This led to a lower conversion rate and the need for optimization.

To address this, we developed a custom Shopify theme tailored to their brand and conducted 25 A/B tests to refine the user experience. Key areas like the product listing page (PLP) and cart saw significant improvements, with 90-100% of users favoring the new design. These data-driven enhancements boosted site performance and highlighted D.Louise's distinct brand identity

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