Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.
NAIA Fashion
Fashion from Istanbul
NAIA is an Istanbul fashion brand for women, designing dresses, blouses and skirts and delivering its latest collections worldwide. We worked on its US Shopify store, with a focus on theme performance and search.
What we did
Brand-Led Storefront
Tailored the Shopify theme around NAIA’s collections, keeping the brand’s look consistent across collection and product pages.
Collection Discovery
Reworked collection structure, filters and navigation so shoppers can move between dresses, tops and skirts with less friction.
Fit & Fabric Details
Refined product pages so fabric, fit, sizing and colour options are easier to understand before adding to cart.
Mobile Merchandising
Tightened mobile layouts, calls to action and cart interactions for a cleaner path from new arrivals to checkout.
Launch & Growth Stack
Configured analytics and marketing touchpoints to support NAIA’s new collections, campaigns and remarketing. The store runs GeoIP Country Redirect to send shoppers to the right regional store.
Core Web Vitals & SEO
Cut theme code and media weight across NAIA’s key templates and improved technical SEO and Core Web Vitals for faster pages.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
