Lazuli Label

Lazuli Label

Activewear from Liverpool

Lazuli Label was a Liverpool-based women’s activewear brand, founded in 2018 to create clothing that makes women feel confident and comfortable. Its range included leggings, sports bras and matching sets. We worked on its Shopify storefront and mobile merchandising while the brand was trading online.

What we did

Activewear Storefront

Tailored the Shopify theme around Lazuli Label’s women’s activewear, giving the brand a consistent look across the store.

Collection Discovery

Reworked collection structure, filters and navigation so shoppers could move between leggings, sports bras and matching sets with less friction.

Fit & Fabric Details

Refined product pages to make fabric, fit, sizing and colour choices easier to understand before adding to cart.

Mobile Merchandising

Tightened mobile layouts, product presentation and cart interactions for a cleaner path from discovery to checkout on a phone.

Launch & Growth Stack

Configured Shopify apps, analytics and marketing touchpoints to support Lazuli Label’s new drops, campaigns and remarketing.

Speed & Search

Reduced theme and media weight on Lazuli Label’s collection and product templates and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

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