A woman in a lavender bikini stands on a beach, holding a purple flower.

Love & Bikinis

One size, every body

Love & Bikinis is a women-owned US brand making luxury designer swimwear. It is the home of The Original Crinkle®, a stretch fabric used in one-size bikinis and swimsuits that fit sizes 2 to 14, and it also has a kids’ collection.

What we did

Swimwear Storefront

Tailored the Shopify theme around Love & Bikinis’ swimwear, giving collections such as Original Crinkle, Gold Rings and Crochet a consistent look.

Collection Discovery

Reworked collection structure, filters and navigation so shoppers can move between bikinis, one-pieces and signature collections with less friction.

One-Size Fit Clarity

Refined product pages so the one-size fit, fabric and colour options are easier to understand before adding to cart.

Mobile Merchandising

Tightened mobile layouts, calls to action and cart interactions so tops, bottoms and swimsuits are quick to buy on a phone.

Launch & Growth Stack

Configured analytics and marketing touchpoints to support summer drops, sales and remarketing. The store runs Klaviyo for email and AfterShip for order tracking.

Speed & Search

Reduced theme and image weight on image-heavy collection pages and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.