

Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.

Z Crave is a high-end designer ready-to-wear label with New York origins, known for austere lines and disciplined silhouettes. Its collections include embellished dresses, gowns, sets and outerwear, released in capsules and seasonal drops.
Tailored the Shopify theme around Z Crave’s ready-to-wear, giving gowns, dresses and sets a consistent, editorial presentation.
Reworked collection structure, filters and navigation so shoppers can move between capsules, dresses, sets, outerwear and the archive.
Refined product pages so fabrics, embellishment, fit and sizing are easier to understand before adding to cart.
Tightened mobile layouts, calls to action and cart interactions for a cleaner path from a new capsule to checkout.
Configured Shopify apps, analytics and marketing touchpoints to support capsule drops, sales and remarketing.
Reduced theme and image weight on Z Crave’s image-heavy templates and improved technical SEO and Core Web Vitals.
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