Commonlines

Commonlines

Men’s jewellery, made in Italy

Commonlines is a men’s jewellery brand founded by brothers. It crafts its silver and gold pieces from fine materials in Italy, designs them to be worn every day without tarnishing, and ships worldwide.

What we did

Men’s Jewellery Storefront

Tailored the Shopify theme around Commonlines’ men’s jewellery, giving the silver and gold collections a consistent, premium presentation.

Silver & Gold Collections

Reworked collection structure, filters and navigation so shoppers can move between the silver, gold and Athlete Series pieces with less friction.

Metal, Length & Size

Refined product pages so metal, finish, length and size options are easier to understand before adding to cart.

Mobile Merchandising

Tightened mobile layouts, calls to action and cart interactions so a chain or bracelet can be chosen and bought quickly on a phone.

Launch & Growth Setup

Configured analytics and marketing touchpoints to support Commonlines’ new drops, campaigns and remarketing. The store runs Klaviyo for email, Loox for reviews and BOGOS for free-gift offers.

Speed & Search

Reduced theme and media weight on Commonlines’ key templates and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.