

Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.

Commonlines is a men’s jewellery brand founded by brothers. It crafts its silver and gold pieces from fine materials in Italy, designs them to be worn every day without tarnishing, and ships worldwide.
Tailored the Shopify theme around Commonlines’ men’s jewellery, giving the silver and gold collections a consistent, premium presentation.
Reworked collection structure, filters and navigation so shoppers can move between the silver, gold and Athlete Series pieces with less friction.
Refined product pages so metal, finish, length and size options are easier to understand before adding to cart.
Tightened mobile layouts, calls to action and cart interactions so a chain or bracelet can be chosen and bought quickly on a phone.
Configured analytics and marketing touchpoints to support Commonlines’ new drops, campaigns and remarketing. The store runs Klaviyo for email, Loox for reviews and BOGOS for free-gift offers.
Reduced theme and media weight on Commonlines’ key templates and improved technical SEO and Core Web Vitals.
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