Miami Fitwear

Miami Fitwear

Athleisure with personality

Miami Fitwear designs original, playful athleisure, handcrafted in the USA from imported fabric. Its range covers printed leggings, sports bras, tops and cycling pieces, plus a kids’ line, with new prints added through the year.

What we did

Print-Led Storefront

Tailored the Shopify theme around Miami Fitwear’s bold prints, giving leggings, bras and tops a bright, consistent presentation.

Collection Filters

Reworked collection structure, filters and navigation so shoppers can move between leggings, tops, cycling, solids and Miami Kidz with less friction.

Fit & Fabric Details

Refined product pages so fabric, fit, sizing and matching sets are easier to understand before adding to cart.

Mobile Merchandising

Tightened mobile layouts, calls to action and cart interactions so new prints are quick to browse and buy on a phone.

Launch & Growth Stack

Configured analytics and marketing touchpoints to support new arrivals, seasonal prints and remarketing. The store runs Klaviyo for email, Junip for reviews and Afterpay for buy now, pay later.

Speed & Search

Reduced theme and media overhead on collection and product templates and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.