

Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.

Miami Fitwear designs original, playful athleisure, handcrafted in the USA from imported fabric. Its range covers printed leggings, sports bras, tops and cycling pieces, plus a kids’ line, with new prints added through the year.
Tailored the Shopify theme around Miami Fitwear’s bold prints, giving leggings, bras and tops a bright, consistent presentation.
Reworked collection structure, filters and navigation so shoppers can move between leggings, tops, cycling, solids and Miami Kidz with less friction.
Refined product pages so fabric, fit, sizing and matching sets are easier to understand before adding to cart.
Tightened mobile layouts, calls to action and cart interactions so new prints are quick to browse and buy on a phone.
Configured analytics and marketing touchpoints to support new arrivals, seasonal prints and remarketing. The store runs Klaviyo for email, Junip for reviews and Afterpay for buy now, pay later.
Reduced theme and media overhead on collection and product templates and improved technical SEO and Core Web Vitals.
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