VY Jewelry turquoise and silver bracelets

Vy Jewelry

Sterling silver with personality

Vy Jewelry creates 925 sterling silver jewellery for men and women, designed to bring out the wearer’s individuality. Its range includes silver rings, bracelets, necklaces and gemstone pieces, and every order comes with a silver polishing cloth.

What we did

Sterling Silver Storefront

Tailored the Shopify theme around Vy Jewelry’s sterling silver pieces, giving the men’s and women’s collections a consistent look.

Collection Discovery

Reworked collection structure, filters and navigation so shoppers can move between rings, bracelets, necklaces and gemstone pieces with less friction.

Size & Stone Details

Refined product pages so silver finish, stones and ring or bracelet sizes are easier to understand before adding to cart.

Mobile Merchandising

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from gift ideas to checkout on a phone.

Launch & Growth Stack

Configured analytics and marketing touchpoints to support new releases, sales and remarketing. The store runs Klaviyo for email.

Speed & Search

Reduced theme and image weight on Vy Jewelry’s key templates and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.