

Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.

Vy Jewelry creates 925 sterling silver jewellery for men and women, designed to bring out the wearer’s individuality. Its range includes silver rings, bracelets, necklaces and gemstone pieces, and every order comes with a silver polishing cloth.
Tailored the Shopify theme around Vy Jewelry’s sterling silver pieces, giving the men’s and women’s collections a consistent look.
Reworked collection structure, filters and navigation so shoppers can move between rings, bracelets, necklaces and gemstone pieces with less friction.
Refined product pages so silver finish, stones and ring or bracelet sizes are easier to understand before adding to cart.
Tightened mobile layouts, calls to action and cart interactions for a cleaner path from gift ideas to checkout on a phone.
Configured analytics and marketing touchpoints to support new releases, sales and remarketing. The store runs Klaviyo for email.
Reduced theme and image weight on Vy Jewelry’s key templates and improved technical SEO and Core Web Vitals.
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