Fashion & Jewelry
Strike Go
Sales pages, funnel optimisation and clearer offer messaging on Shopify for Strike Go, built for trust and conversion.
LILIAN Von Trap
Sustainable fine jewellery
Lilian von Trapp creates sustainable fine jewellery from recycled gold and platinum, specialising in bespoke engagement rings with vintage diamonds and designs with emeralds. Every piece is handcrafted in Germany, and customers can book an appointment to discuss made-to-order work.
What we did
Fine Jewellery Storefront
Tailored the Shopify theme around Lilian von Trapp’s fine jewellery, with the recycled metals and vintage stones at the centre of the presentation.
Collection Discovery
Reworked collection structure, filters and navigation so shoppers can move between engagement rings, chains and other collections with less friction.
Engagement Ring Details
Refined product pages so metal, stone, size and finish choices are clear before adding to cart or enquiring about a bespoke ring.
Mobile Shopping
Tightened mobile layouts, calls to action and cart interactions for a cleaner path from browsing to checkout.
Launch & Growth Stack
Configured analytics and marketing touchpoints to support new jewellery collections, campaigns and remarketing. The store runs MT Product Options for custom product options and Instafeed for its Instagram feed.
Speed & Search
Reduced theme and image weight on the ring and collection templates and improved technical SEO and Core Web Vitals.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
