Hi, we're Spell & Sell.

We're a team of senior Shopify strategists, designers and developers who care about your store as much as you do.

A Shopify partner built for the long term

For years we've helped growing brands build, move and grow on Shopify. The best part comes after launch, when we get to keep making a good store even better.

  1. 01New Shopify stores and redesigns
  2. 02Migrations from other platforms to Shopify
  3. 03Ongoing development, speed and support
Client GMV Supported
$243M+
Shopify Stores Supported
321+
Shopify Partner Rating
5.0
Shopify Ecosystem Focus
Since 2018

Meet the team

The people you'll get to know, from the first call to launch day and beyond.

What you can expect from us

  • You talk to the people doing the work

    No account managers in between. The people planning your project are the ones building it, so nothing gets lost along the way.

  • Shopify, and only Shopify

    It's all we do, every day. That focus means fewer surprises and better decisions for your store.

  • Built so your team can own it

    Clean code, clear documentation and a storefront your team can confidently grow with.

Frequently Asked Questions

Our best partnerships are with growing DTC and B2B brands that have outgrown off-the-shelf solutions and need a dependable Shopify team to remove technical or conversion bottlenecks.

Either as a defined project, like a new store or a migration, or as a monthly partnership with 30, 60 or 120+ engineering hours reserved for you. Every engagement starts with agreed priorities, scope and success measures.

We confirm access, review your stack, agree the backlog together and set up a staging environment. Then we start with the work that will make the biggest difference to your store.

Yes. We set up company accounts, catalogs, pricing, currencies and market-specific storefronts, and extend checkout with Shopify Functions instead of fragile workarounds. See our Shopify Plus and B2B work.

We don't disappear. You can move to ongoing Shopify support for fixes, new features and optimisation, so the people who built your store keep looking after it.

Critical downtime and urgent revenue-impacting issues have written first-response and triage targets, agreed with you before any work begins.

Both. Design should make products easier to understand and buy, while engineering should keep the experience fast, stable, and maintainable. We consider usability, speed, conversion, and long-term ownership together.

Let's talk about your store.

Tell us where it's stuck, and we'll tell you honestly whether we're the right team.