Fashion & Jewelry
Strike Go
Explore Spell & Sell’s work for Strike Go, including sales page development and funnel optimization.
Minna Fashion: product discovery and made-to-order Shopify
Shopify | Fashion
Six parts of the shopping experience
Variant-specific imagery
Connected color and style selection to the matching product images so customers could inspect the variation they were considering.
Four product-discovery filters
Supported filtering by size, color, fabric and price to help shoppers narrow the collection.
Detailed product inspection
Implemented high-resolution zoom interactions for viewing fabric, beadwork and stitching on desktop and mobile.
Made-to-order date selection
Added delivery or event-date selection for made-to-order and preorder pieces, giving the production team the context needed for each order.
Production journey visibility
Presented progress from production stages through final quality review so customers could follow their order.
Mobile-first storefront
Refined the responsive shopping journey and asset delivery around product browsing and purchase on smaller screens.
Removing uncertainty from a considered purchase
Premium fashion shoppers need to understand the exact variation, inspect the craftsmanship and know whether a piece can arrive for their event. Our custom Shopify development for Minna brought those decisions into one mobile-focused storefront.
Variant-specific imagery, filtering by size, color, fabric and price, and detailed zoom helped customers explore the products. Delivery-date selection and production tracking supported the different requirements of made-to-order pieces.
The storefront brings product discovery, close inspection and made-to-order purchasing into one experience. These journeys can evolve through ongoing Shopify development and support as collections and operational requirements change.
Your next project
Planning your next Shopify build?
Planning a fashion storefront with complex variants or made-to-order products? Share the product-selection and fulfilment requirements you need to support.
