Spell & Sell
Every Food Replatforming to Headless

Every Food Replatforming to Headless

Shopify Plus | Food | Vegan

About Every Foods

Every Foods is a forward-thinking German brand redefining convenience with eco-conscious, vegan ready-made meals. Designed for modern lifestyles, Every’s meals are ready in just 10 minutes, offering a perfect balance of nutrition and sustainability. With a focus on innovative packaging and adaptability, Every is committed to driving growth while staying ahead of market trends—making sustainable eating simple and accessible for everyone.

What we did

Headless Replatforming

Migrated Every Foods from traditional Shopify to a custom Headless architecture for improved performance and scalability.

Multi-Market Localization

Implemented multilingual infrastructure with Sanity CMS, enabling region-specific content and smooth global rollouts.

Reusable Component System

Built a library of 35+ modular React components, allowing rapid content creation and flexible page layouts.

Seamless Shopify Integration

Synced products, inventory, and orders in real-time between Shopify and the custom frontend.

Subscription & Loyalty Systems

Integrated recurring order logic and tailored loyalty experiences to boost retention and lifetime value.

Performance & Growth Ready

Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.

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Strategic Replatforming for Every Foods

With 434K site visitors between June and August (2023), Every’s rapid growth demanded a more tailored and scalable platform. Shopify’s limitations prompted a partnership with Spell & Sell to transition to a Headless architecture. This move enhanced flexibility, supported seamless feature integration, and enabled market expansion, positioning Every Foods for sustained success and continued growth.

A tailored solution for global expansion

In under three months, we delivered a scalable, multilingual platform for Every, equipped with 25+ customizable modules to support global growth. Our solution included seamless localization, enabling smooth translations for international markets, and a Headless infrastructure built with React, Sanity CMS, and a custom backend for recurring orders.

Real-time syncing with Shopify improved product, inventory, and order management, while custom account pages and a tailored loyalty program enhanced customer engagement. This replatforming transformed Every’s business, providing a fast, flexible, and highly adaptable e-commerce platform.