Seal Skins Cover Replatforming to Headless

Headless | Shopify Plus | Cars

About Seal Skin Covers

Seal Skin, a renowned provider of premium vehicle and marine covers, understands the necessity of crafting a robust online presence. With a strong commitment to quality craftsmanship, Seal Skin recognized the importance of not only showcasing their superior products but also reaching a broader audience through a compelling digital storefront.

In this pursuit, Seal Skin partnered with Spell & Sell, as a team of experts in e-commerce design and development. Leveraging our broad expertise, we emerged as the perfect partner to spearhead Seal Skin's digital makeover. Together, we shared a vision of amplifying Seal Skin's brand identity and maximizing its online potential.

Through a strategic partnership, we embarked on a journey to revitalize Seal Skin's digital presence. Leveraging their skills and innovative strategies, we aimed to breathe new life into Seal Skin's online platform. Our goal was to not only showcase Seal Skin's products effectively but also to engage customers and drive online success to unprecedented levels.

What we did

Headless Shopify Architecture

Built a performant, headless site using Shopify as a backend and Gatsby for the frontend.

Dynamic Product Configuration

Enabled complex product logic like custom sizes and pricing using Shopify Draft Orders.

Optimized Checkout Flow

Streamlined checkout with dynamic pricing, secure payment, and reduced friction.

High-Performance Hosting

Hosted statically on Netlify with incremental rollout to ensure stability and speed.

Custom Product Catalog System

Created a tailored catalog system to manage 1,000,000+ product variants efficiently.

Sanity CMS Integration

Used Sanity to manage marketing pages and dynamic content independently from Shopify.

Analytics & Pixel Setup

Deployed Meta, Google, and TikTok pixels for actionable insights and campaign performance.

SEO Optimization

Implemented structured data, fast loading, and crawl-friendly architecture for search rankings.

Ongoing Performance Monitoring

Gradual rollout with uptime tracking and data-driven refinements.

Optimizing Seal Skin’s product showcase

At the heart of Seal Skin's success are their top-tier vehicle and marine covers, trusted and loved by numerous customers. Our team ensured these products were front and center on the updated e-commerce platform, featuring high-quality images, detailed descriptions, and easy navigation for customers to explore and make informed purchases.

We effectively showcased Seal Skin's premium products through our meticulously designed Product Management System. While static content was managed using Sanity, the extensive range of product combinations required a tailored approach.

Understanding the challenges of managing such a large catalog within standard platforms, we proposed a custom-built system dedicated to product catalog management, prioritizing user experience.

For categories like car covers with similar products, we streamlined them into a limited number of SKUs in Shopify to simplify management and eliminate duplication.

Addressing the complexity of boat covers with varying sizes, our team developed an algorithm to calculate prices based on dimensions, seamlessly integrated into the checkout process using Shopify Draft Order API. This allowed mapping numerous products to a few in Shopify while retaining crucial custom properties.

Technically, our solution comprised Gatsby.JS & React for a Headless front-end and a Ruby on Rails backend for enhanced robustness and cost-effectiveness with minimal maintenance.

A gradual rollout for optimal performance

As Spell & Sell, we enhanced Seal Skin's e-commerce platform for efficiency and user convenience, introducing features like smooth checkout, secure payment options, and responsive design for seamless browsing across devices.

The new Seal Skin Covers solution is currently in the rollout phase, starting with a 10% traffic split. This gradual approach ensures a smooth transition and optimal performance of the new website while closely monitoring its functionality. By incrementally increasing traffic, we can assess uptime, address any issues promptly, and make necessary improvements, prioritizing a seamless user experience.

This systematic testing approach reflects our commitment to delivering a high-quality, dependable e-commerce platform for Seal Skin Covers.

Collaboration between Spell & Sell and Seal Skin extends beyond the website launch. With ongoing support and optimization services, we ensure Seal Skin's online store remains innovative, adapting to evolving trends and customer needs.

Through strategic collaboration, a new chapter unfolds in Seal Skin's e-commerce journey. With a visually appealing and functional online platform, Seal Skin continues its legacy of providing premium covers while engaging and satisfying customers in the digital realm.

The Headless E‑Commerce Solution

To solve Seal Skin’s complex product and content challenges, Spell & Sell rebuilt their platform using a headless architecture. Shopify served strictly as the backend, while a modern tech stack powered the customer‑facing experience for greater flexibility and performance.

The solution combined two core systems: a content management layer and a product management layer, each optimized for both build time and runtime. Using Gatsby, the site was statically generated and deployed on Netlify for fast global delivery and efficient handling of large content volumes.

Most pages loaded instantly from static snapshots, while checkout and dynamic features interacted with Shopify in real time. To further enhance speed, we implemented deferred static generation—prebuilding high‑traffic pages and generating less‑frequent ones on demand.

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