Royfort

The luxury of sleep

Royfort is a German brand making luxury bed linen, duvets, pillows and towels, certified to the GOTS standard and made to last. Alongside its online store, it sells through retailers such as KaDeWe in Berlin and Alsterhaus in Hamburg.

What we did

Bedding-Led Theme

Tailored the Shopify theme around Royfort’s bedding, so the materials and craftsmanship behind The Luxury of Sleep carry through every page.

Catalogue Navigation

Reworked collection structure, filters and navigation so shoppers can move between cotton, muslin and percale sets, duvets, pillows and towels.

Fabric, Size & Care

Refined product pages so fabric, bed sizes, care and delivery details are clear before adding to cart.

Mobile Purchase Flow

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from a bedding set to checkout on a phone.

Shopify App Stack

Configured analytics and marketing touchpoints to support Royfort’s seasonal merchandising, campaigns and follow-up. The store runs Klaviyo for email, Stamped.io for reviews and GemPages for landing pages.

Performance & SEO

Reduced theme and media overhead on Royfort’s key templates and improved technical SEO and Core Web Vitals.

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