Coterie
Olavson Replatform to Headless
Shopify Plus | Kitchen | Headless
In today's competitive e-commerce market, brands like Olavson need smooth user experiences to stand out. To help them, we migrated their store to a headless Shopify setup using Gatsby and Sanity.
This upgrade let us integrate tools like LoyaltyLion, Klaviyo, and other apps for a seamless shopping experience. In this article, we’ll cover Olavson’s challenges, our solutions, the technical approach, and the key outcomes of this transformation.
What we did
Headless Replatforming
Migrated from traditional Shopify to a custom Headless architecture for improved performance and scalability.
Account Management
Customers can view their past orders, see shipping details & edit their personal information
Reusable Component System
Built a library of 35+ modular React components, allowing rapid content creation and flexible page layouts.
Seamless Shopify Integration
Synced products, inventory, and orders in real-time between Shopify and the custom frontend.
Loyalty Systems
Integrated tailored loyalty experiences to boost retention and lifetime value.
Performance & Growth Ready
Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.
Olavson's Journey: From Challenges to Transformation
Olavson’s previous Shopify store struggled with slow speeds and limited personalization due to its monolithic structure. This lack of flexibility hindered scalability and blocked the integration of crucial apps like LoyaltyLion and Klaviyo. Without these tools, Olavson couldn’t implement tailored promotions, loyalty programs, or effective email marketing, leaving them at a disadvantage in a competitive market.
Unlocking Success
- Flexibility & Scalability: The headless Shopify setup with Gatsby and Sanity enabled seamless app integrations and future-proof scalability.
- Performance Gains: Migration to this architecture boosted site speed, performance, and user experience.
- Enhanced Marketing Tools: With LoyaltyLion and Klaviyo, Olavson now offers tailored promotions, loyalty programs, and automated email campaigns, improving their competitive edge.
- Future-Ready Architecture: The decoupled design simplifies maintenance, upgrades, and adaptability to new trends.
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