Unidukan: Shopify commerce for employee and partner offers

Unidukan: Shopify commerce for employee and partner offers

Shopify Plus | Food | Groceries

A dedicated direct-to-consumer shopping experience

Unilever’s Unidukan platform brought products from its brands into a dedicated shopping experience. The initial audience was Unilever employees, with access also intended for employees of selected partner companies.

The assignment required more than a standard open storefront: account access, eligible offers and product presentation needed to respond to the person shopping. We delivered custom Shopify development around those requirements.

The requirements we implemented

OTP account access

Implemented one-time-password login as part of the customer-access experience.

Employee and partner-company audiences

Supported the platform requirements for Unilever employees and employees of selected partner companies.

Tiered discount rules

Implemented offer logic for the different eligible customer groups rather than relying on one public discount for every shopper.

Customer-specific product feeds

Tailored the product experience around the logged-in customer and the offers available to that audience.

Shopify extensions and cloud services

Extended Shopify with custom functionality and supporting services hosted on Google Cloud Platform.

Reusable storefront components

Built reusable interface elements and responsive layouts around the custom shopping requirements.

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Connecting account access, offers and shopping

The project combined two audience groups with account-specific shopping rules: Unilever employees and employees of selected partner companies. OTP login, tiered discounts and tailored product feeds formed the core of the experience.

Custom Shopify extensions and supporting Google Cloud services handled the requirements beyond the standard storefront. The focus was to keep access, offer eligibility and the purchase flow working together across devices.

These are precisely the kinds of paths that need commerce and checkout QA, including the different outcomes for eligible customer groups.

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