Ocean Bottle
Building Unidukan Unilever's e-commerce
Shopify Plus | Food | Groceries
About Unidukan
Unilever, a global consumer goods giant, sought to launch a direct-to-consumer (D2C) platform encompassing products from all its brands. The initial phase aimed at providing Unilever personnel a dedicated shopping platform with exclusive discounts and offers, bypassing third-party retailers.
Additionally, Unilever intended to extend this benefit to employees of selected partner companies.
What we did
Platforming to Shopify
Created a custom Shopify that can could handle OTP logins, custom logic for multi-tiered discounts, and complex feeds for each logged in customer.
Multi-Market Localization
Implemented multilingual infrastructure via Shopify
Reusable Component System
Built a library of modula components, allowing rapid content creation and flexible page layouts.
Seamless Shopify Integration
Synced products, inventory, and orders in real-time between Shopify and the frontend.
Subscription & Loyalty Systems
Integrated recurring order logic and tailored loyalty experiences to boost retention and lifetime value.
Performance & Growth Ready
Delivered a fast, SEO-optimized, and scalable foundation designed for future expansion across new markets.
Delivering a customized solution using Shopify
For this complex project, Spell & Sell focused on creating a visually appealing, responsive e-commerce platform adaptable to any device. Leveraging Shopify, our team delivered a highly customized solution adhering to Shopify's best practices in functionality, performance, and flexibility.
To meet Unilever’s specific business goals and regulatory requirements, we extended Shopify with advanced functionalities using custom Shopify extensions and in-house resilient solutions hosted on Google Cloud Platform.
