Beauty & Skincare
Monday Muse
A custom Shopify theme rebuild that turned an off-the-shelf storefront into a subscription-led skincare experience.
They Call Her Alfie
Intimate wellness, reimagined
They Call Her Alfie makes modern intimate wellness essentials formulated by board-certified doctors, for real results and a full-body glow. Its range includes treatments such as a hyaluronic acid and peptide lip treatment.
What we did
Routine-Led Storefront
Tailored the Shopify theme around They Call Her Alfie’s wellness essentials, giving the range a consistent, confident presentation.
Product Discovery
Reworked collection structure, filters and navigation so shoppers can find the right treatment for their needs with less friction.
Benefits & Ingredients
Refined product pages so benefits, doctor-formulated ingredients and usage are easier to understand before adding to cart.
Mobile Conversion
Tightened mobile layouts, calls to action and cart interactions for a shorter path from a product page to checkout on a phone.
Retention & Tracking
Configured analytics and marketing touchpoints to support launches, reorders and customer follow-up. The store runs Klaviyo for email and Opinew for reviews.
Speed & SEO
Reduced theme and media overhead on They Call Her Alfie’s product templates and improved technical SEO and Core Web Vitals.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
