They Call Her Alfie

They Call Her Alfie creates modern intimate wellness essentials, formulated by board-certified doctors for real results and a full-body glow.

What we did

Tailored the Shopify theme around They Call Her Alfie's beauty and skincare range, creating a more distinctive and consistent storefront.

Reworked collection structure, filters, and navigation so shoppers can move through the beauty and skincare range with less friction.

Refined product pages to make benefits, ingredients, usage, and routine fit easier to understand before adding to cart.

Tightened mobile layouts, calls to action, and cart interactions for a cleaner path from discovery to checkout.

Configured Shopify apps, analytics, and marketing touchpoints to support product launches, retention, and repeat purchase.

Reduced theme and media overhead while improving technical SEO and Core Web Vitals across key templates.

Your next project

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.