Diggs: Shopify and Sanity across two markets

Shopify Plus | Pet Industry

A commerce platform for a growing pet-products brand

Diggs needed a storefront that could present its pet products clearly while supporting the team’s content operations and trading requirements in the United States and Canada.

Our Shopify development work connected the commerce platform with Sanity through Sanity Connect, alongside a pre-rendered storefront delivered through Netlify.

Connecting product data and editorial content

Shopify remained responsible for commerce data, while Sanity provided a structured editing environment for storefront content. Sanity Connect linked the systems so editorial pages could be built around the relevant product information.

This gave the team a defined content workflow and reusable storefront foundations, with engineering ownership for the integration between the systems.

Supporting the United States and Canada

The implementation supported two markets: the United States and Canada. Multi-country shopping requirements were handled alongside the content and commerce integrations, rather than treating each market as an unrelated storefront project.

Pre-rendered pages were served through Netlify’s edge network. For a different multi-market use case, the Every case study shows how localized content, subscriptions and Shopify can fit together.

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