Coterie

Baby care, made to perform

Coterie makes high-performing diapers, wipes and baby skincare for parents in the US, EWG Verified® and made without a long list of ingredients of concern. Customers can buy once or set up an Auto-Renew delivery.

What we did

Product-Led Theme

Tailored the Shopify theme around Coterie’s diapers, wipes and baby-care essentials, creating a clean, consistent storefront.

Catalogue Navigation

Reworked collection structure, filters and navigation so parents can find the right product, size and pack with less friction.

Product Education

Refined product pages so sizes, materials, ingredients and delivery details are clear before adding to cart.

Mobile Purchase Flow

Tightened mobile layouts, calls to action and cart interactions so parents can buy or reorder quickly on a phone.

Shopify App Stack

Configured Shopify apps, analytics and marketing touchpoints to support campaigns and customer follow-up.

Performance & SEO

Reduced theme and media overhead on Coterie’s product and collection templates and improved technical SEO and Core Web Vitals.

Your next project

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