101 Copenhagen

Scandinavian design, made to last

101 Copenhagen is a Danish design brand founded in 2017, creating furniture, lighting, vases and accessories in sculptural designs. Its work draws on Scandinavian craft and Japanese minimalism, and it ships across the EU.

What we did

Design-Led Theme

Tailored the Shopify theme around 101 Copenhagen’s furniture, lighting and objects, letting the sculptural pieces and their materials lead each page.

Catalogue Navigation

Reworked collection structure, filters and navigation so shoppers can move between chairs, tables, lighting and vases with less friction.

Materials & Dimensions

Refined product pages so materials, finishes, dimensions, care and delivery details are clear before adding to cart.

Mobile Purchase Flow

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from a collection to checkout on a phone.

Shopify App Stack

Configured analytics and marketing touchpoints to support new arrivals, campaigns and customer follow-up. The store runs Klaviyo for email, Back in Stock for restock alerts and SE Wishlist Engine for wishlists.

Performance & SEO

Reduced theme and media overhead on 101 Copenhagen’s image-led templates and improved technical SEO and Core Web Vitals.

Your next project

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