A sunlit living room styled with 101 Copenhagen furniture and lighting

101 Copenhagen

Scandinavian design, made to last

101 Copenhagen is a Danish design brand founded in 2017, creating lighting, vases, coffee tables and accessories with exquisite craftsmanship and a timeless feel for Scandinavian living.

What we did

Product-Led Theme

Tailored the Shopify theme around 101 Copenhagen's furniture, lighting, and design objects, creating a more distinctive and consistent storefront.

Catalog Navigation

Reworked collection structure, filters, and navigation so shoppers can move through the furniture, lighting, and design objects with less friction.

Product Education

Refined product pages to make materials, dimensions, care, and delivery details easier to understand before adding to cart.

Mobile Purchase Flow

Tightened mobile layouts, calls to action, and cart interactions for a cleaner path from discovery to checkout.

Shopify App Stack

Configured Shopify apps, analytics, and marketing touchpoints to support seasonal merchandising, campaigns, and customer follow-up.

Performance & SEO

Reduced theme and media overhead while improving technical SEO and Core Web Vitals across key templates.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.