Ava Innes

Luxury bedding for deeper sleep

Ava Innes makes luxury cashmere and wool bedding, born in Scotland and made in the UK. Its duvets, filled with Cashmere Guard and encased in organic cotton, are breathable, temperature-regulating and washable, alongside wool pillows, cashmere blankets and pet bedding. The duvet has been named best luxury duvet by The Independent and The Telegraph.

What we did

Sleep-Led Theme

Tailored the Shopify theme around Ava Innes’s bedding, giving duvets, pillows and blankets a calm, consistent presentation.

Catalogue Navigation

Reworked collection structure, filters and navigation so shoppers can move between bedding, pillows, blankets, bundles and gifts with less friction.

Fill, Size & Care

Refined product pages so fill, size, weight, washing care and delivery details are clear before buying a high-value duvet.

Mobile Purchase Flow

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from a duvet or bundle to checkout on a phone.

Shopify App Stack

Configured analytics and marketing touchpoints to support bundles, gifting, campaigns and customer follow-up. The store runs Klaviyo for email and Judge.me for reviews.

Performance & SEO

Reduced theme and media overhead on Ava Innes’s key templates and improved technical SEO and Core Web Vitals.

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