A brushed silver ring submerged in water with many bubbles, and the text "CRAFTED TO LAST".

Strike Go

About Strike Go

Strike Go makes battery-free contactless payment rings, so customers can pay at a terminal with a tap of the hand, with no phone, card or wallet. The rings are designed to look as good as they work.

Because a payment ring is new to most shoppers, the store has to explain how it works and build trust before purchase. Our work focused on sales pages, the purchase funnel and clearer offer messaging.

What we did

Sales Page Development

Built and refined sales pages that explain how a Strike Go ring pays at the terminal, guiding visitors towards purchase.

Funnel Optimisation

Improved the conversion path from landing page to product to checkout to reduce friction for first-time buyers.

Messaging & Offer Structure

Reworked content hierarchy and offer presentation so the ring’s benefits, styles and price are clear and easy to act on.

CTA & Page Flow

Repositioned calls to action and adjusted page flow so visitors move from questions to purchase more naturally.

Landing Page Structure

Restructured landing pages around the questions a new customer asks about a payment ring, keeping them engaged through to the offer.

Ongoing Iteration

Made practical, iterative changes across the Strike Go store, each judged on whether it helped visitors buy.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.