

Fashion & Jewelry
Minna Fashion
Custom Shopify development for Minna Fashion, combining variant imagery, collection filters, product zoom and made-to-order delivery workflows.

Strike Go makes battery-free contactless payment rings, so customers can pay at a terminal with a tap of the hand, with no phone, card or wallet. The rings are designed to look as good as they work.
Because a payment ring is new to most shoppers, the store has to explain how it works and build trust before purchase. Our work focused on sales pages, the purchase funnel and clearer offer messaging.
Built and refined sales pages that explain how a Strike Go ring pays at the terminal, guiding visitors towards purchase.
Improved the conversion path from landing page to product to checkout to reduce friction for first-time buyers.
Reworked content hierarchy and offer presentation so the ring’s benefits, styles and price are clear and easy to act on.
Repositioned calls to action and adjusted page flow so visitors move from questions to purchase more naturally.
Restructured landing pages around the questions a new customer asks about a payment ring, keeping them engaged through to the offer.
Made practical, iterative changes across the Strike Go store, each judged on whether it helped visitors buy.
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