How We Built a Mobile-First Shopify Store for Minna Fashion
For premium fashion, the distance between a customer and a product is measured in uncertainty: Is this the right colour? Can I see the fabric clearly? Will a made-to-order piece arrive in time?
We rebuilt Minna Fashion around those questions. The mobile-first Shopify experience combines clearer browsing, responsive product detail, and made-to-order workflows without losing the visual restraint of the brand.
Smart Variant Visuals
Selecting a colour updates the gallery to the matching product imagery. Customers see the exact variation they are considering instead of searching through unrelated photos.
The result is a clearer product decision and less friction before add to cart.
Precision Collection Filtering
Shoppers can combine size, colour, material, and price filters to narrow a large catalogue quickly. The hierarchy keeps discovery focused without turning the collection page into a control panel.
High-Fidelity Product Zoom Across Devices
Desktop and touch interactions are tuned separately so customers can inspect fabric, stitching, and embellishment with a cursor, pinch, tap, or drag.
Responsive high-resolution imagery provides the reassurance of close product inspection while keeping the experience fluid on mobile.
Made-to-Order Without the Guesswork
Minna’s made-to-order pieces require more context than a standard Buy Now button. Customers can select a required delivery or event date directly on the product page, helping the atelier align production with the customer’s timeline.
A visual progress tracker then communicates each stage—from fabric selection and pattern cutting through final quality review—so the wait feels intentional rather than uncertain.
Made-to-Measure With a Guided Fit
Pieces like the Breeze dress are made for each customer, so the product page collects their measurements before the dress goes into the cart.
- A guide for every field. Each measurement has a one-line explanation of exactly where to measure.
- The model follows along. The illustration highlights the measurement being entered, and turns around to show the back for measurements like back length.
- Centimetres or inches. Customers switch units with one tap.
- Clear progress. A counter shows how many of the required measurements are done before Save & Add to Cart.
The Result
The new storefront brings product discovery, close inspection, and bespoke ordering into one coherent experience. Technology supports the craft instead of competing with it.
Explore the Minna Fashion case study.
Visit Minna Fashion.
