Custom theme rebuild
The off-the-shelf Be Yours theme was replaced with a custom Online Store 2.0 build, with every core template rebuilt.
From off-the-shelf theme to subscription-led storefront
Shopify theme rebuild | Beauty & Skincare
The rebuild
A theme built around how skincare is bought
Monday Muse sells skincare and supplements that work as a routine, often on subscription. We replaced its off-the-shelf theme with a custom build that explains the science, shows the routine and makes subscribing the easy choice.
Image-led mega menu
Visual navigation for categories, concerns and hair and scalp on desktop and mobile, with the skin quiz in the main menu.
Subscription-first PDPs
Subscription plans with clear savings lead the buy box, alongside benefit lines and links to the timeline and ingredient science.
Three product templates
Topicals, supplements and bundles each get their own template for ingredients, usage steps and comparisons.
Routine-building cart
Per-item subscription upgrades, “complete your routine” upsells, discount codes, free-shipping progress and trust signals.
Metafield-driven content
Key ingredients, FAQs, comparison tables and shoppable videos come from product metafields and metaobjects.
Brand and education pages
Our Story, the Monday Muse Method, an ingredients glossary, reviews, stockists, rewards and affiliate pages.
Mobile PDP performance
Product pages preload their main image and skip duplicate quick-view markup, removing around 100KB of HTML.
Four journeys, rebuilt side by side
Drag the handle to compare the previous Be Yours theme with the new custom Shopify build.
BeforeAfter
Drag
A text-only dropdown became an image-led mega menu, with the skin quiz promoted to the main navigation and a trust bar under the header.
Built for the team to run
Behind the new storefront is a custom theme system. We added more than 32,000 lines of Liquid, CSS and JavaScript across 167 files, and built 35 new sections, snippets and templates for Monday Muse’s products and pages.
Product content is driven by metafields and metaobjects. Key ingredients, FAQs, comparison tables, usage steps and shoppable videos are entered once per product, and the right template renders them for topicals, supplements and bundles.
Because menus, campaigns, fonts and page sections are set in Shopify’s theme editor, the Monday Muse team can launch products and offers without reopening the build.
32,000+
Lines added across the custom theme build.
167
Liquid, CSS and JavaScript files changed.
35
New sections, snippets and templates.
Your next build
Planning a Shopify theme rebuild?
Show us your current theme and where it holds customers back. We will map the rebuild.
