Beauty & Skincare
Monday Muse
A custom Shopify theme rebuild that turned an off-the-shelf storefront into a subscription-led skincare experience.
Faces by Fern
Simple answers for complex skin
Faces by Fern offers preventative and corrective skincare, with simple routines curated by a licensed esthetician and certified acne specialist. Its products address concerns from acne and rosacea to signs of ageing and environmental damage.
What we did
Routine-Led Storefront
Tailored the Shopify theme around Faces by Fern’s routine-based approach, presenting cleansers, treatments and SPF consistently.
Shop by Concern
Built shop-by-concern navigation and reworked collections and filters so shoppers can find products for acne, ageing or sensitive skin.
Benefits & Ingredients
Refined product pages so benefits, active ingredients, usage and routine fit are easier to understand before adding to cart.
Mobile Conversion
Tightened mobile layouts, calls to action and cart interactions for a shorter path from a routine to checkout on a phone.
Retention & Tracking
Configured analytics and marketing touchpoints to support product launches, reorders and customer follow-up. The store runs Klaviyo for email, Stamped.io for reviews and Smile.io for loyalty rewards.
Speed & SEO
Reduced theme and media overhead on Faces by Fern’s product and routine templates and improved technical SEO and Core Web Vitals.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
