Beauty & Skincare
JellyBean Tanning
A Wix-to-Shopify migration that rebuilt the homepage, collections, product pages and navigation as a conversion-led, merchant-editable theme.
Faces by Fern
Simple answers for complex skin
Faces by Fern offers preventative and corrective skincare, with simple, sustainable routines for concerns from acne to signs of ageing and environmental damage.
What we did
Routine-Led Storefront
Tailored the Shopify theme around Faces by Fern's beauty products and collections, creating a more distinctive and consistent storefront.
Product Discovery
Reworked collection structure, filters, and navigation so shoppers can move through the beauty products and collections with less friction.
Benefits & Ingredients
Refined product pages to make benefits, ingredients, usage, and routine fit easier to understand before adding to cart.
Mobile Conversion
Tightened mobile layouts, calls to action, and cart interactions for a cleaner path from discovery to checkout.
Retention & Tracking
Configured Shopify apps, analytics, and marketing touchpoints to support product launches, retention, and repeat purchase.
Speed & SEO
Reduced theme and media overhead while improving technical SEO and Core Web Vitals across key templates.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
