Beauty & Skincare
Monday Muse
A custom Shopify theme rebuild that turned an off-the-shelf storefront into a subscription-led skincare experience.
Supple Skin
Better skin, fewer products
Supple Skin Co. makes 100% natural, hemp-based skincare in Australia, built on the idea of better skin with fewer products. Its vegan, cruelty-free range targets acne and inflammation with short ingredient lists, backed by a 30-day skin satisfaction guarantee.
What we did
Routine-Led Storefront
Tailored the Shopify theme around Supple Skin’s short, natural routines, giving a small range a clear, consistent presentation.
Product Discovery
Reworked collection structure, filters and navigation so shoppers can find the right product or routine for their skin with less friction.
Benefits & Ingredients
Refined product pages so benefits, the natural ingredients, usage and routine fit are easier to understand before purchase.
Mobile Conversion
Tightened mobile layouts, calls to action and cart interactions for a shorter path from a product to checkout on a phone.
Retention & Tracking
Configured analytics and marketing touchpoints to support launches, reorders and the Supple Club community. The store runs Klaviyo for email, Appstle for subscriptions and Stamped.io for reviews.
Speed & SEO
Reduced theme and media overhead on Supple Skin’s product templates and improved technical SEO and Core Web Vitals.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
