Beauty & Skincare
Monday Muse
A custom Shopify theme rebuild that turned an off-the-shelf storefront into a subscription-led skincare experience.
Helias Oils
Pure essential oils
Helias Oils sells pure, ethically sourced essential oils for aromatherapy, health and everyday wellbeing. Its blends are organised around moods such as Sleep, Calm, Energy and Passion, alongside a CBD hemp oil.
What we did
Mood-Led Storefront
Tailored the Shopify theme around Helias Oils’ essential oils, presenting each blend through the mood it is made for.
Shop by Mood
Reworked collection structure, filters and navigation so shoppers can find oils for sleep, calm, energy or passion with less friction.
Benefits & Usage
Refined product pages so benefits, ingredients and how to use each oil are easier to understand before adding to cart.
Mobile Conversion
Tightened mobile layouts, calls to action and cart interactions so picking an oil for sleep or calm and checking out is quick on a phone.
Retention & Tracking
Configured Shopify apps, analytics and marketing touchpoints to support offers, reorders and customer follow-up.
Speed & SEO
Reduced theme and media overhead on Helias Oils’ product and mood collection templates and improved technical SEO and Core Web Vitals.
Your next project
Planning your next Shopify build?
Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.
