Ocean Bottle

Ocean Bottle

About Ocean Bottle

Ocean Bottle makes reusable water bottles, and every bottle sold funds the collection of the equivalent weight of 1,000 plastic bottles before they reach the ocean. Its bottles pair with an app for tracking hydration and the plastic collected.

As the brand scaled, it needed a faster, more polished storefront. We optimised its landing and product pages, calls to action and buying flow to turn more visitors into customers.

What we did

Landing Page Optimisation

Refined key landing pages with clearer journeys, stronger content flow and more direct routes to the bottles.

Product Page Improvements

Improved product pages so each bottle’s features and ocean impact come across clearly, reducing friction before purchase.

Conversion Rate Optimisation

Made CRO changes across the storefront to improve engagement and turn more traffic into customers.

CTA & Buying Flow

Reworked calls to action, content hierarchy and buying flow to make the path to purchase more intuitive.

Messaging & Offer Presentation

Refined how product benefits, the plastic-collection promise and offers are presented, so decisions are easier.

Impact-Led Iteration

Prioritised practical changes by the effect they were likely to have on customer behaviour and revenue.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.