Loonawell

Loonawell

About Loonawell

Loonawell makes organic, human-grade food for dogs in Zurich, Switzerland, including complete meals, supplements, baked treats and pâtés developed with a culinary chef. It has been trading since 2020 and ships worldwide.

We tailored its Shopify theme, reworked how bundles and products are found, and prepared the store for campaigns and repeat orders.

What we did

Product-Led Storefront

Tailored the Shopify theme around Loonawell’s organic dog food and treats, presenting its Swiss quality and ingredients consistently.

Bundle Discovery

Reworked collection structure, filters and navigation so dog owners can move between complete food, supplements, treats and bundles.

Product Storytelling

Refined product pages so ingredients, formats, preparation and the value of each product are easier to understand before adding to cart.

Mobile Checkout Flow

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from a bundle to checkout on a phone.

Repeat Purchase Stack

Configured analytics and marketing touchpoints to support bundles, campaigns and repeat orders of food and treats. The store runs Klaviyo for email, Weglot for translation and DropInBlog for its blog.

Speed & SEO

Reduced theme and media overhead on Loonawell’s product and bundle templates and improved technical SEO and Core Web Vitals.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.