Three silver tubes of Prime Prometics PrimeLash lengthening and volumising mascara, one open to show the brush.

Prime Prometics

Pro-age make-up that heals

Prime Prometics makes pro-age make-up designed to care for the skin while it perfects, created for mature women and made for sensitive skin and eyes. Its range includes a tubing mascara, eyeliner and foundation, and the brand reports donating $2.7 million to good causes.

What we did

Trust-Led Theme

Tailored the Shopify theme around Prime Prometics’ pro-age make-up, giving reviews and real-customer results a clear place.

Goal-Based Discovery

Reworked collection structure, filters and navigation so shoppers can find mascara, eyeliner, foundation and more for their needs.

Product Education

Refined product pages so shades, benefits, ingredients and suitability for mature or sensitive skin are easier to understand.

Mobile Purchase Flow

Tightened mobile layouts, calls to action and cart interactions for a cleaner path from choosing a shade to checkout on a phone.

Retention Stack

Configured analytics and marketing touchpoints to support education, reorders and customer follow-up. The store runs Klaviyo for email, Stamped.io for reviews and Recharge for subscriptions.

Performance & Search

Reduced theme and media overhead on Prime Prometics’ product templates and improved technical SEO and Core Web Vitals.

Your next project

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