A pouch of Mushroom Enhanced Coffee+ surrounded by coffee beans, Lion's Mane, Chaga, Turkey Tail mushrooms, green tea leaves, and a spoonful of white powder, all on a blue background.

Habituel Herbs

About Habituel

Habituel makes mushroom coffee and cocoa blends: Coffee+ for focus in the morning and Cocoa+ for winding down at night, with ingredients such as lion’s mane, chaga, reishi and L-theanine.

As the brand scaled, it needed a faster, more flexible store. We designed campaign landing pages, improved key journeys and made the pages easy to A/B test.

What we did

Landing Page Design & Build

Designed and built landing pages for Habituel’s campaigns, each tailored to a product angle and customer intent, such as morning focus or better sleep.

Conversion Rate Optimisation

Made CRO changes across key journeys to reduce friction, aimed at more add-to-cart and checkout starts.

Offer & Messaging Refinement

Reworked content hierarchy, calls to action and section flow so Habituel’s offers and benefits are clear and easy to act on.

Page Structure & UX

Improved layout, visual hierarchy and browsing flow so visitors new to mushroom coffee find answers faster.

A/B Test-Ready Pages

Built landing page sections that make it easier to test offers, messaging and layout variations over time.

Performance-Conscious Build

Built and optimised the pages for speed and responsiveness so they load quickly on mobile and desktop.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.