HTLT supplements being prepared in a gym

Greg Doucette Supplements

About HTLT Supps

HTLT Supps is the supplement brand founded by fitness coach Greg Doucette. Its range covers protein powders, CICO protein bars, creatine, pre-workouts and other sports nutrition products.

We built Shopify sales pages for HTLT and worked on the funnel and offer messaging, so the brand’s traffic could turn into orders more efficiently.

What we did

Sales Pages

Built and refined sales pages for HTLT’s protein, bars and performance supplements, designed to take visitors from interest to purchase.

Funnel Optimisation

Improved conversion paths between sales pages, product pages and checkout to reduce friction and support buying intent.

Messaging & Offer Structure

Reworked content hierarchy and offer presentation so flavours, formats and pricing are clear and easy to act on.

CTA & Page Flow

Repositioned calls to action and adjusted page flow so visitors move through the store more naturally.

Landing Page Structure

Structured landing pages around individual products and campaigns, keeping each visitor focused on one clear offer.

Ongoing Iteration

Made practical improvements across HTLT’s store, prioritised by their likely effect on sales efficiency.

Your next project

Planning your next Shopify build?

Show us the store, the constraint, and what your team needs to ship next. We will tell you where we can help.