The Evolution of Diggs.pet
Shopify Plus | Headless development | Pet Shop | Dog Care
About Diggs
At Diggs, a passion for pets drives everything we do. Focused on safety, smart design, and practicality, we create innovative products that make life better for pets and their owners.
Our commitment to thoughtful, responsible design extends beyond our products to our online presence. When it came to building a website that reflects our values and elevates the shopping experience, we partnered with Spell & Sell—recommended by a former client who shares our dedication to delivering exceptional user experiences.
Diggs is here to transform pet ownership, one smart solution at a time.
Building a Scalable Online Store for Diggs
As demand for Diggs' products surged, they needed an e-commerce platform ready to scale. Spell & Sell delivered a robust solution by integrating Shopify with a headless CMS, Sanity, via Sanity Connect. This setup simplified content updates while keeping the storefront fast and seamless.
To support growth, we enabled multi-country operations for Canada and the U.S., with pre-rendered pages served through Netlify's edge network for optimal speed and reliability. The result is a flexible, efficient, and future-ready platform that meets Diggs' needs.
Scaling Diggs' Online Store for Growth
As Diggs' demand grew, they needed an online store built for scalability. Spell & Sell delivered by integrating Shopify with Sanity via Sanity Connect, streamlining content updates and ensuring a smooth user experience.
We added multi-country support for Canada 🇨🇦 and the U.S. 🇺🇸 and optimized site speed with pre-rendered pages served through Netlify's global edge network. The result is a fast, scalable, and adaptable e-commerce platform ready for Diggs' growth.
Enhancing Diggs’ Online Store with Tracking, Integration, and Testing
Over two years, we partnered with Diggs to refine their online store, focusing on user experience and functionality:
- Tracking & Analytics: Implemented systems for user behavior, traffic, and conversion tracking, including event and server-side tracking for privacy and accuracy.
- Third-Party Integrations: Added tools like Mulberry (warranties), CJ (affiliate marketing), Friendbuy (customer acquisition), and Klaviyo (email automation).
- A/B Testing: Optimized conversion rates on Product Detail Pages through extensive testing.
- Accessibility: Enhanced site usability with accessibility standards.
- Bundle Features: Introduced bundle product pages to support new product launches, increasing user satisfaction and sales.
This tailored approach helped Diggs scale efficiently while maintaining a seamless, user-friendly experience.